iVALS is part of Stanford Research Institute's (SRI) ongoing Values and Lifestyles program, a world leader in psychographic consumer research. The results of some of the iVALS research are presented via links to 5,500 person polls via the web on gender, income, education, gender by domain, age/income by iVALS type, and interesting attitudinal questions such as 'My use of the Internet interferes with my work [yes] [no]'. The option to complete a questionnaire yourself is presented, along with a complete description of the program's development and information about how you can participate.